When Rochester NY-based Eastman Kodak Co. wanted to provide just-in-time 48-hour turnaround on orders for its photographic supplies there was just one hitch. "We couldn't even produce the package labels in 48 hours" says Darrell Brady a manufacturing engineer for the company's in-house printing group. Pressure-sensitive labels for primary paperboard packages and corrugated shippers had always been printed with generic graphics on Kodak's in-house flexo presses. Small batches of these preprinted labels were then letterpress-printed with product-specific information as needed. It was a slow messy and labor-intensive process with a turnaround time of up to two weeks according to Brady.