About eight years ago Engepack Embalagens S.A. (Simoes Filho Brazil) started in business with two goals: to specialize in providing beverage bottles of polyethylene terephthalate and to offer prelabeled bottles as economically as possible. The company discovered that creating a market for PET beverage bottles was a lot tougher than delivering them efficiently. "When we started producing preforms and bottles the main difficulty was to convince the soft drink companies to use the PET bottle" explains Emilio Derballe Engepack president. "We had a hard time at first. "But we successfully opened up the market for PET and then a lot of competition entered the market attracted by its growth. To keep our market share we found that we needed the best people the best equipment and the most economical bottle production lines." From its founding in 1989 Engepack headquartered in northern Brazil has been on a fast track. It recorded sales of $10 million U.S. its first year and it has virtually doubled in size every year since. It operates 16 plants two that injection-mold bottle preforms and 14 facilities that blow mold the preforms into bottles and label them at strategically located plants that support Coca-Cola and other soft drink bottlers throughout Brazil. Its molding and labeling plant at Jundiai is one of its showplaces. Not only does the plant blow both 600-mL and 2-L PET bottles but more than two kilometers (2 yards) of air conveyors transfer bottles from blow molders and from storage to labelers and to filling. From the labelers the bottles cross an enclosed bridge that links the plant with high-speed filling lines at SPAL Industria Brasiliera de Bebidas S.A. This coupling of bottle molding and decorating is typical of Engepack; some 90% of its 700-million-bottle annual volume is supplied via a bridge or through a wall to its customers' filling operations.