Continuing the "World's Fair of Packaging" theme that prevailed two years ago WestPack '97 will have an international flavor as exhibitors and attendees alike travel from around the world to be part of this 47th WestPack. Produced and managed by Reed Exhibition Companies WestPack runs September 23 to 25 at the Anaheim Convention Center in Anaheim CA. It's sponsored by the 8-member Institute of Packaging Professionals (IoPP) and the Western Packaging Assn. (WPA) who anticipate more than 30 attendees and over 900 exhibitors will be on hand. Approximately $25 billion of the U.S.'s $95 billion demand for packaging machinery materials and packaging is consumed in the five-county Los Angeles area served by WestPack which is the single largest manufacturing metropolitan area in the U.S. Southern California is by itself the world's 11th largest economy. As for the state of California over a tenth of all Fortune 500 companies are headquartered there and California also leads the U.S. in manufacturing shipments. Not to mention the fact that the location serves as a gateway to Latin America and the Pacific Rim. Top decision makers from the nation's leading Fortune 500 companies attending WestPack '95 included Coca-Cola Bottlers Kraft Foods Revlon Apple Computer Bristol Myers Squibb Gillette Hewlett Packard IBM and Johnson & Johnson. Brand new this year is a Materials Handling Pavilion that will showcase materials handling machinery systems and supplies for the packaging field. Conveyor systems pallets robotics palletizers stretch wrappers data collection totes IBCs collapsible bins weighing equipment and much more will be on display. Three other specialty pavilions will also be highlighting cutting edge innovations and technologies on the 300 sq' WestPack floor. Sponsored by the Package Design Council the Creative Packaging Show features innovative materials packages containers and designs as well as applications supplies and solutions. Automation & Controls and System Integration on the other hand is a pavilion designed to assist manufacturers who are seeking the best ways to automate and integrate packaging lines for greater flexibility in changeover planning and scheduling and other production challenges. Finally Scan-Tech is a forum dedicated to the latest in automated data management information technology products that assist integration. Bar-code systems inventory controls ink-jet printing and more will be on display. Debuting this year is the WestPack Celebrity Golf Tournament scheduled for Monday September 22 at the Pacific Golf Club in San Clemente. Current Senior PGA member and Senior Player of the Year Hale Irwin baseball's former pitching great Jim Palmer and former NBA All-Star James Worthy are scheduled to be on the links in a scramble tournament. Golf clinics with Irwin and PGA professionals are among the highlights of the full-day outing which includes breakfast and dinner and numerous opportunities to meet and greet the athletes. On Tuesday September 23 Palmer and Worthy visit the WestPack show floor from 9:00 a.m. to 5:00 p.m. to conduct a series of sport-specific clinics. Autograph opportunities should be numerous. Also on Wednesday 1984 Olympic Gold Medalist Peter Vidmar will provide a pommel horse demonstration and discuss how he was able to score a perfect 10 on this most difficult event.