Has the environment faded from the radar screen of U.S. consumers? When it comes to recycled-content plastic packaging many packagers think it has. State laws mandating recycled content have largely receded and environmentalists seem to have focused their energies elsewhere besides packaging. And unlike five years ago recycled resin today is viewed by packagers as a commodity to be used only when it's cheaper than virgin. In what might be considered a sign of the times no one in the soft drink industry-which accounts for the largest market for polyethylene terephthalate packaging-is currently using recycled PET (RPET) in the U.S. Yet at the same time some visible household names-including Procter & Gamble Clorox Heinz Veryfine and DowBrands-continue to "close the loop" by using recycled content in their plastic packaging and many declare it on their label. Why do some packagers continue to use post-consumer resin? Why do others remain on the sideline?