Martin Spitzer executive director of the PCSD says President Clinton is expected to publish a new agenda for the Council this spring. Spitzer explains that the agenda will focus on insuring that industry takes the next steps toward creating "an environmental management system for the 21st Century." That agenda is sure to rely heavily on EPR shorthand for the process in which a manufacturer gets together with upstream suppliers and downstream customers in an effort to lessen the environmental impact of a product's manufacturing processing and disposal. One example was how S.C. Johnson & Son Inc. Racine WI manufacturers of household cleaning products such as Pledge enlisted steel can manufacturers and a waste recycling company in a campaign to convince cities and counties to include aerosol cans in their existing curbside recycling programs. Samuel Johnson the company chairman sits on the PCSD. President Clinton created the high-level 24-member Council in 1993; since then it has been developing its agenda consisting of a wide-ranging group of environmental objectives that seek to combine natural resource conservation with economic growth. The Council is co-chaired by David Buzzelli vice president and corporate director of The Dow Chemical Co. and Jonathan Lash president of the World Resources Institute. The Council has been careful up until now to pursue actions that are voluntary. No one has spoken publicly about the need for new laws or regulations to force sustainable development on industry or anyone else. That voluntary approach has fit with the Clinton administration's first-term mindset and has kept the PCSD below many people's radar. "I know they are out there but don't know what they have been doing" notes Marla Donahue vice president of public affairs for the Foodservice & Packaging Institute Inc.