When packagers of all stripes are racing to switch to less expensive packaging why is Gene Wright moving in the other direction? As the general manager for Preen Products Group Lebanon Seaboard Corp. Lebanon PA Wright found that 15-lb multiwall bags of Preen weed preventer (221/2 lb for the Preen 'n Green variety) was lost in a sea of bags in the fertilizer section. What he needed was an anti-bag a package that would stand out from the others. In February '96 the company quietly conducted a market test of 15- and 221/2-lb sizes of Preen and Preen 'n Green respectively in 4-gal preformed paperboard containers supplied by Dorpak (Cincinnati OH). During tests Wright noticed a curious phenomenon: store managers tended to stack the containers in endcap displays or other high-traffic locations. The switch paid off: By the end of the season Lebanon Seaboard had sold out its entire 250-unit test run.