(Richmond VA). Now Coors Brewing Co. Golden CO is teaming up with its joint venture partner American National Can Co. (ANC) (Chicago IL) to introduce its own version of the widemouth easy-opening end to give consumers "a more glass-like drinking experience." The 204 aluminum end is the new standard for all Coors Light cans. For now Coors Light foil laminated paperboard carriers produced by Graphic Packaging Corp. (Wayne PA) carry a corner violator calling attention to the changed cans inside. With the number two and three U.S. breweries opening wide so consumers can have less restricted access to their suds can Anheuser-Busch number one in the market be far behind? Probably not. Word around the beverage can industry is that AB's Metal Container Corp. (St. Louis MO) is perfecting its own big mouth. Reynolds and ANC meanwhile have developed families of LOEs for use on teas juices still drinks and carbonated soft drinks. With everyone citing research showing strong consumer preference for the big mouths and no one citing overly challenging technological hurdles in developing and producing the new ends one wonders why this good idea didn't come along sooner?