A recent advance in holographic technology provided Los Angeles-based Paramount Home Video with unprecedented design flexibility for a new video cassette package. Paramount employed the decorating technology on a paperboard sleeve for its Star Trek Generations video released in February retailing for $14.95. The sleeve contains the translucent faces of the two famous starship captains joined by a striking holographic burst or "explosion." Reflecting the ambient fluorescent store lighting that the package was designed for the burst radiates outward (or inward depending on the angle of approach) as shoppers move nearer the package snaring their attention. What makes the decoration unique is that the burst is really two images in one: a holographic image that blends into a four-color offset-printed version of the same image. One picks up where the other leaves off thanks to the tight registration of the process printing to the holography. Offset printing to holography registration has never been done before in a packaging application says Brian Monaghan sales vp of Pennsylvania Pulp & Paper (Glenside PA) originator of the hologram. Paramount Home Video was pleased with the result. "We felt that this process showed the Star Trek art off to the best advantage" says Hollace Brown senior vp advertising & sales promotion at Paramount.