An eye-catching hologram that's hot-stamped to a colorful carton is making an impressive debut for African Pride Products Ltd. New Rochelle NY. Dream Kids(TM) No-Lye Creme Relaxer System marks the company's first hair care product for children and its first use of a hologram on packaging. Referring to itself as a "maker of hair and skin care products for women and men of color" APP introduced the product nationwide in March '95. It is marketed to girls ages 8 to 14 and retails for about $5 in beauty and barber supply outlets salons and at mass merchandisers. APP art director Ollie Johnson was instrumental in creating the packaging design. The hologram appears on the front panel of the setup carton. It shows a sophisticated young lady with flowing hair and sunglasses along with the words "Dreams come True." As the carton is turned light contacts the material to create realistic skin tones on her face. An array of colorful stars twinkle in the background. The hologram extends from a larger image of a younger girl that's printed onto the carton. This girl is wearing a pair of glasses. The holographic image of just the stars appears within the two lenses of the glasses. "This is our first package that uses a hologram" notes Johnson. "It's designed to provide an aspirational theme in that young girls can become whoever they want to be." To that end APP continues the "stars in her eyes/Dreams come True" concept on the back panel and on one carton side. Three African-American females are shown posing as a singer doctor and astronaut. All three naturally sport attractive hairdos. White clouds and pink sky background include copy detailing kit ingredients and usage warnings.