The meteoric rise in sales of fresh-cut prepackaged produce has tapered a bit and produce marketers now are developing refinements to this growing concept. One of the more interesting is the SaladBowl by SaladTime® line from Tanimura & Antle of Salinas CA. In April the firm began testing thermoformed bowls of polyvinyl chloride for single-serve salads in California Denver Atlanta Louisville and St. Louis. "We looked at the single-serve ready-to-eat segment and realized that none of the available offerings out there were merchandised well" says Leonard Batti vice president of value-added products at T & A. Not only were these salads not available in salad friendly containers observes Batti they were also displayed unimaginatively as well. "So we asked ourselves: How can we duplicate the experience of eating a quality salad in a fine restaurant or in the home" says Batti. The answer: Put the product in a familiar-looking salad bowl. And to make it as convenient as possible include everything the consumer could possibly need: utensils napkin dressing croutons-even a protein topping like cheese salami or smoked bacon bits. The four SaladBowl varieties-like many other new produce packs-come in a package with controlled gas permeability that permits the salad to continue respiring after packaging. Shelf life is two weeks from date of packaging.