In April Sparks NV-based Damon Industries began shipping limited quantities of its Fruitful(TM) brand of juice and drink concentrates to foodservice accounts in shelf-stable gabletop cartons. By this time next year that package may help Damon introduce Fruitful to the retail market as well. The company sells more than 200 product varieties. All are concentrates sold to foodservice customers primarily in bag-in-box configurations. "We began selling this particular line of Fruitful juice and drink-mix concentrates in metal cans" explains Doug Damon company president. "The can had disadvantages when it came to storage handling disposal freight opening cost to produce and efficiency." The #21/2 can measured 401 (41/16" in diameter) x 411 (411/16" H). It held 25.6 oz of product and required the user to mix the concentrate with four cans of water to produce a gallon of juice or drink. The new carton meanwhile holds 21.5 oz and is mixed with five cartons of water to produce the same gallon. International Paper's Liquid Packaging Div. (Memphis TN) provides the seven-layer coextruded plastic/paperboard structure that IP refers to as modified Barrier-Pak(TM). The material prevents flavor and vitamin adsorption into carton sidewalls. The filled and sealed carton stands approximately 61/2" H x 23/4" W x 23/4" D. Cartons are printed flexographically in four colors. What are the economics? "The cartons generate about a fifty percent economic savings compared with the large cans we used previously" says Damon. In both instances Damon cold-filled the containers using sodium benzoate as a preservative to "provide the same sixty-day shelf life from date of manufacture" he notes.