"We've taken the quality of our packaging to the designer level at about one-fifth of the price" says d'essence founder Herb Davis. Eighteen months ago Davis took a nine-year-old perfume manufacturer/direct sales marketer known as "Essence" and transformed it into d'essence(TM) Designer Fragrances LLC a completely new company with a decidedly new distinct presence. "What sets us apart from other companies in the same business is the quality of our product and the image we present" Davis says. Santa Ana CA-based d'essence is building a solid business in perfume "replications." That's where brand name "designer" perfume formulations are painstakingly deciphered and then duplicated to produce a similar fragrance that sells at a much lower price. They're sold through hundreds of distributors. International expansion is underway. "Our whole theory is that average-income women in middle America can now not only afford a bottle of perfume but a whole wardrobe of fragrances in beautiful bottles" Davis states. The design of the bottle and graphics were assigned to the well-known firm Ateliers Dinand (Paris France). According to Davis that company has originated many designer fragrance packages. "Everything we do has to be comparable to the perfume houses" he continues. Dinand furnished d'essence with renderings for bottles of unique shapes and colors as well as secondary cartons.