Published on the Packaging World Web site

Materials Product Brief
| October 31, 1995

Marketing book

"The Total Package: The Evolution and Secret Meanings of Boxes&#44 Bottles&#44 Cans and Tubes" explores the evolution of packaging throughout history and reveals ways in which manufacturers use marketing strategies to sell their products.
 By ,

Available from Little Brown and Co. (New York NY) the book discusses impulse buying and environmental issues. Sells at $24.95 hardcover.

SOURCE: http://www.packworld.com/sustainability/strategy/marketing-book