You'd be well served to take the nineteenth-century advice of New York newspaper man Horace Greeley who said "Go West young man!" Nineteenth and (almost) 21st century America have little in common (Ah this Miyares... He really is the master of understatement). Nevertheless packagers and their suppliers still consider Greeley's charge good advice. With the advent this Fall of Pack Expo West (October 9-12 in Las Vegas in case that fact somehow slipped your notice elsewhere in this issue) and WestPack (October 17-19 in Anaheim) thousands of packaging professionals - young and old men and women - will be heading West to demonstrate evaluate and create packaging opportunities. Many of those who are heading West for the shows will be stopping in Texas Arizona Colorado Nebraska Oregon Washington and other West-of-the Mississippi markets to conduct retail audits of what's new. In the last year or so some favorite western test sites (and the packages that emerged there) have included: * Tulsa and Oklahoma City OK where the pre-teen set is now finding Pepsi's Smooth Moos dairy shakes (see PW July '95 p.2) in 9.5-oz glass bottles from Anchor Glass Container Corp. (Tampa FL) carrying PVC shrink sleeve labels from American Fuji Seal (Bardstown KY); * Denver CO where consumers are still among the few to savor Hormel's Jennie-O frozen meat entrees in pressed paperboard trays from Pressware International Inc. (Columbus OH) lined with quick heating and browning liners and sealed with surface crisping film lids from Beckett Technologies Corp. (Mississauga Ontario Canada); * St. Louis MO Phoenix AZ and Houston TX where liquid "freeze 'em and drink 'em" cocktail slurries from Brown-Forman Distillers debuted in laminated foil pouches developed by Lawson Mardon Flexible Inc. (Arlington Heights IL); * Boise ID; Portland OR and Olympia WA where P&G first figured it could keep 2.5 million lb of polyethylene terephthalate (PET) a year out of landfills with its lightweight square-footed Crisco oil bottles developed in cooperation with Continental PET Technologies Inc. (Florence KY); * Omaha NE; Salt Lake City UT; Spokane and Seattle WA and Phoenix AZ where Pepsi took the time to test open dating of its cans and bottles; * Dallas TX where Procter & Gamble first introduced the concept of big flat-bottom bags made of recycled polyethylene film from Paramount Packaging Corp. (Chalfont PA) for its Tide and Cheer powdered detergents. Today the packages that can profitably blaze trails from the R&D labs into the hearts and homes of Western consumers are the ones most likely to carry their brands into the wide-open American marketplace tomorrow.