PAM with a pump

The 4-oz bottles have been in test since February in Phoenix and St. Louis where they retail for about $2.60. The custom glass bottles from Ball (Muncie IN) are dramatically tapered to give the package a distinctive look on the shelf. Added appeal comes by way of the full-body shrink label of polyvinyl chloride. Reverse-printed by gravure in seven colors by supplier American Fuji Seal (Bardstown KY) the 2-mil material's graphic design is "predistorted" in printing. In other words if it's known that the material will shrink 40% at the place where the word "pump" appears that portion of the art work is enlarged 40%. The bottle's injection-molded pump dispenser comes from Calmar (Hacienda Heights CA). Also applied by the contract packager handling the container is a PVC shrink band from Uniflex (Ramsey NJ) for tamper evidence. AHFP's Laura Shelton says the bottle is selling well though it will retain its test status for a while longer before expanded distribution is considered. She adds that it's positioned as an alternative to not a replacement for the aerosol can.