After the drubbing steelmakers took in the beverage container business they've been relatively quiet for several years. However braced by profitability improved productivity and plant utilization the steel producers are giving packaging some strategic attention again. Although few are as publicly bullish as Nick Fellner (see p. 60) steel producers expect to recapture part of the beverage container business in the coming years. In the meantime though food packaging in steel cans will get a healthy push. A new group the Steel Packaging Council was formed by the members of the Tin Mill Producers group of the American Iron and Steel Institute. In May the SPC reports positive results from a canned food awareness campaign it began last fall. "The purpose of the campaign is to dispel myths identified through our original study" says Robert Fatzinger AISI director of product applications. ""We learned that consumers don't give canned food the credit it deserves when it comes to nutrition convenience variety and versatility." The five-year $12-million "What's in a can will surprise you" program involves advertising in women's magazines publicity and events. SPC also hopes to develop cooperative marketing efforts with major canned food producers. Finally with the help of the Canned Food Information Council and the Steel Recycling Institute SPC has developed an educational program for teachers of high school students.