Responding to consumer requests for added convenience Fishers IN-based Golden Stream Quality Foods began shipping in March many of its popular candy and snack mixes for the first time in a bag with an easy-open tear strip and zipper that provides reclosability. According to company president & CEO Stephen Farber Golden Stream spent two years researching product- and package-related considerations before launching the reclosable bags. Some 120 Kroger supermarkets within Indiana were first to receive the clear plastic bags. Nationwide sales are expected to follow "as soon as it's reasonable." Initially 12 SKUs were offered in the new zipper bag although retailer requests for other products are already upping that figure. Golden Stream expects the reclosables to complement its twist-tie bags and bulk bin offerings sold within the same section of the supermarket. And while the retail bag will likely account for most of its volume Golden Stream is also offering foodservice distributors about 15 SKUs in a metallized bag structure containing 2 lb of product. The package provides restaurants with the convenience of a reclosable bag. Somewhat surprisingly the new bags hardly tout the reclosable convenience. Why not? "We wanted the bag to carry minimal graphics" Farber explains. "We added the reclosable feature to satisfy consumers who were asking for it but we also wanted them to be able to see as much of our product within the bag as possible. That see-through characteristic appeals to consumers seeking 'natural' products within the produce section of the supermarket." Product identification ingredient and weight statements and a UPC code are printed onto a pressure-sensitive label that's hand-applied to the "back" panel of the bag on top of part of the finseal.