- Contract Packaging
- Leaders in Packaging
- Calendar of Events
Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Podcast | September 18, 2007
Podcast: Plastic spring-water bottle redesign embraces tradition
Listen as Jim Karrh, chief marketing officer for Mountain Valley Spring Co., Hot Springs, AR, relates some of the challenges and insights gleaned during the redesign of the company's glass and plastic water bottle packaging. Mountain Valley Spring Co., in business since 1871, sought to redesign its bottles to convey a more premium appearance, while conveying the brand's strong heritage.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!