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Podcast: Plastic spring-water bottle redesign embraces tradition

Listen as Jim Karrh, chief marketing officer for Mountain Valley Spring Co., Hot Springs, AR, relates some of the challenges and insights gleaned during the redesign of the company's glass and plastic water bottle packaging. Mountain Valley Spring Co., in business since 1871, sought to redesign its bottles to convey a more premium appearance, while conveying the brand's strong heritage.
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