Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Podcast |

Podcast: f'REAL insights for sleeved cups

What f'REAL! Foods learned when it changed from preprinted cups to shrink sleeves used on frozen products sold at convenience stores.
Print Reprint
     
PODCAST |

In 2007, f'REAL! Foods, Orinda, CA, switched from offset-printed cups to shrink-sleeves for its frozen dairy products prepackaged in 10-oz cups sold at convenience stores. The company's director of operations, Jens Voges, believes this is the first frozen product with a shrink sleeve.

In this approximate 7-minute Podcast interview with Packaging World technical editor Rick Lingle, learn from Voges:

  • Why f'REAL changed package graphic formats
  • How it addressed the challenges of using shrink sleeves on a frozen product in a tapered cup, including distortion print and adhesion application
  • Its introductory "trick" ahead of a full conversion as a "good way to get a lot of the learning out of the way."

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.