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Podcast: f'REAL insights for sleeved cups

What f'REAL! Foods learned when it changed from preprinted cups to shrink sleeves used on frozen products sold at convenience stores.
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In 2007, f'REAL! Foods, Orinda, CA, switched from offset-printed cups to shrink-sleeves for its frozen dairy products prepackaged in 10-oz cups sold at convenience stores. The company's director of operations, Jens Voges, believes this is the first frozen product with a shrink sleeve.

In this approximate 7-minute Podcast interview with Packaging World technical editor Rick Lingle, learn from Voges:

  • Why f'REAL changed package graphic formats
  • How it addressed the challenges of using shrink sleeves on a frozen product in a tapered cup, including distortion print and adhesion application
  • Its introductory "trick" ahead of a full conversion as a "good way to get a lot of the learning out of the way."

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