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Podcast: AroMetrics refreshed

Listen in as managers for Ashland's Valvoline division explain why and how the interactive packaging for AroMetrics car fresheners was redesigned just three years after the products were launched.
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Valvoline spokesman Barry Bronson and AroMetrics marketing manager Julie Gondak tell Packaging World editor Rick Lingle why AroMetrics's packaging needed a refresh for 2007 following the products' 2004 launch and what was done.

The products feature added dimensionality and a reworked, repositioned "sniffer hole" that permits consumers to sample the scent before purchase. Learn how the new interactive packaging works harder than ever to draw consumers' attention.

Be sure to look for feature article, Arometrics packs refreshed, published in the October 2007 issue of Packaging World.

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