Both from a 30,000-foot perspective and attuned to realities on the ground, you’ll find best practices and helpful hints—and pitfalls to avoid—on your current or next package development project. Leading packaging experts from every part of the development process have contributed their up-to-the-minute insights.
It’s nearly impossible to think of every potential scenario in package development. So trust in the collective wisdom of dozens of packaging professionals. In this Playbook, you’ll find everything from foundational branding and packaging strategies to the best sustainability and closure options to top off your project.
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Sourced in this e-book
Packaging Development Manager
Johnson & Johnson
Senior Packaging Engineer
Senior Staff Packaging Engineer
Senior Packaging Engineer
Bayer Healthcare, LLC
Global Commodity Manager, Packaging
Topics covered (among others)
Ten guidelines for effective front panel design
Top-level considerations when revitalizing packaging
Consumer research and its limitations
Rethinking operations from the back end forward
Tips for selling new packaging ideas to retailers
Balancing risk with innovation
Innovators tear down walls while planning ahead
Top 12 factors in the digital printing equation
Implementing brand protection strategies – top considerations
Simple ways to reduce the marketing disconnect
Structure & Design
Rigid structural design and brand management
Structural prototyping and the modern design process
Best practices for retail clamshells and blister packs
Retail-ready best practices to be shelf-ready
Closure best practices that keep possibilities open
The State of Sustainability
Sustainability and the new age of systems thinking
Marketing 'green' to the mainstream
Common sense rules to follow FTC’s Green Guides
Design and technical resources for sustainability
Bonus! Packaging innovation photo gallery
Explore examples of some of the best and most innovative packaging developments of the past year. (All-new packages for 2013, selected by our staff.)
Praise from reviewers of Packaging World's Playbooks:
"Senior management should read this playbook to help them reinforce the idea that the product package is a critical key to a successful product launch, not an afterthought!"
"I hope you continue to develop and release [more] packaging playbooks, they are really well done!"
"The playbooks are great. I have noticed that there is not a lot of help in the digital world for packaging technologists who need to develop specifications. The playbooks will become a very powerful tool that are heavily relied on -- especially for those less-initiated in new pack formats."
"Excellent source of information, precisely what I am looking for. "
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