Manufacturing Workforce Development Playbook

Revised for 2016 – Your resource for advancing America’s manufacturing renaissance

The Manufacturing Workforce Development Playbook offers strategies and programs that have been successfully employed by industry, education and government to collaboratively solve the challenges of preparing workers for 21st century careers in manufacturing.

Edited by manufacturing workforce authority Keith Campbell, with contributions from over 20 experts, this resource brings together relevant data, case studies and expert insights about educating and training operators, technicians and technologists for America’s manufacturing renaissance.

Whether you are an employer, educator, workforce professional, or supplier to industry, this 200-page resource is one you'll want to own. 

Complete the form below to receive a free PDF of the Playbook. The PDF will deliver to your downloads file on your computer. (We find that it reads exceptionally well on an iPad or tablet!)


Sourced in this e-book
Keith Campbell
Campbell Management Services LLC
Gardner A. Carrick
VP, Strategic Initiatives
The Manufacturing Institute of the, National Association of Manufacturers
Dan Fogarty
Human Resource Manager
Schroeder Industries and former Director, PA Center for Advanced Manufacturing Careers
Maria Ferrante
Vice-President Education & Workforce Development,
PMMI, The Association for Packaging and Processing Technologies
William C. Symonds
Formerly Project Director Pathways to Prosperity Project,
Harvard Graduate School of Education
Kevin Fleming
Dean of Instruction, CTE & Principal Investigator, NSF,
Norco College
Kevin Craig
Robert C. Greenheck Chair in Engineering Design & Mechatronics, College of Engineering,
Marquette University
Simon Nance
Manager, Learning & Development,
Stihl, Inc.

Topics covered include:

Overview - Strategies for Success

• The issues that have created this crisis

•       - Manufacturing is complicated - the need for multiple solutions

•       - Addressing multiple career and student pathways

• Preparing for 21st century global competitiveness

• Using data to plan for the future

Changes in Education

• Focusing on skills, rather than curriculum

• Training and college credit

• The role for industry credentials

• Apprenticeships and Internships

Stakeholder Perspectives

• Manufacturers’ expectations

• Educators’ perspectives

• Student views and student types

• How to work together

Case Studies and Success Stories

• Programs for technicians and technologists

• Translating skills learned in the military

• Industry certification programs

• What’s happening in secondary schools

• How community colleges are contributing

• Universities and ‘applied science’ programs

Path Forward

• Steps that you can take TODAY to move your workforce development plan forward


Praise for this playbook:


"Keith Campbell’s Manufacturing Workforce Development Playbook is a multi-chapter homage to the revitalization of American manufacturing and how local communities are creating programs to get the skilled workforce that companies need to build and grow ..."

Jane Oates, Vice President for External Affairs, Apollo Group, Inc.
Formerly Assistant Secretary, Employment and Training Administration, U.S. Department of Labor




" ... From the must read opening article by Fogarty thru strong supporting articles on virtually every facet of our technical education system as it pertains to building a high-productivity work force, this book is worth reading, and the format facilitates using it as a future reference."

James A. Keighley, PE, Vice President of Engineering, Kraft Foods


"The pipeline of talented workers is the single greatest factor in the growth and vitality of our economy. Campbell’s Playbook is a thorough analysis of how the manufacturing industry is trying to close its skills gap. Campbell and his contributors prove that the best method to developing a lasting talent pipeline for manufacturing is to bring together employers, educators, and community leaders to align manufacturing education and training with industry standards.”

Jennifer M. McNelly, President, The Manufacturing Institute


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