It’s essential to keep your ear to the ground in packaging practices, and this handy, must-have PDF e-book will help you stay ahead of the curve. You’ll turn to the Labeling Playbook for everything from basic branding and packaging strategies to the best materials, technologies, and machines for the job.
From design to deployment, you’ll find best practices and helpful hints—and pitfalls to avoid—on your current or future labeling project. Leading packaging experts from every part of the development process have contributed their insights, and their collective wisdom will guide your steps in the right direction.
Sourced in this e-book
Manager - Package Engineering
Bayer Healthcare, LLC
Packaging Development Manager
Johnson & Johnson
Senior Package Design Manager
Henkel Consumer Products
Senior Manager Global Packaging
Robert C. Collins II, CPP/MH
President, Global Packaging Optimization, LLC
(formerly with P&G-Gillette) Collins was Associate Director, Global Package Development for Procter & Gamble-Gillette
Topics covered (among others)
Ten guidelines for effective front panel design
Top-level considerations when revitalizing packaging
Consumer research and its limitations
Rethinking operations from the back end forward
Materials and technologies
Latest labeling material and presentation trends
Making the most of labeling technology trends
Shrink sleeve labels – best practices and production tips
Top 12 factors in the digital printing equation
Implementing brand protection strategies – top considerations
Best practices in label development
Managing label production
What to look for in a label converter
Nine considerations for specifying labels
Common ways labeling projects can fail
Five labeling equipment trends
Seven best practices for buying labeling machinery
Five tips for working with suppliers on projects
Best practices for buying heat shrink labeling machinery
Tips for buying case labeling systems
Vendor evaluation methodology for labeling equipment
Roadmap for a successful labeling factory acceptance test
Determining when to rebuild or replace a labeling machine
Four common pitfalls to avoid on label machinery projects
Bonus! Labeling photo gallery
New examples of winning label designs hand-selected by our editors.
Praise from reviewers of Packaging World's Playbooks:
"Senior management should read this playbook to help them reinforce the idea that the product package is a critical key to a successful product launch, not an afterthought!"
"I hope you continue to develop and release [more] packaging playbooks, they are really well done!"
"The playbooks are great. I have noticed that there is not a lot of help in the digital world for packaging technologists who need to develop specifications. The playbooks will become a very powerful tool that are heavily relied on -- especially for those less-initiated in new pack formats."
"Excellent source of information, precisely what I am looking for. "
This playbook is proudly sponsored by: