Labeling Playbook

Your GO-TO Guide is here!

It’s essential to keep your ear to the ground in packaging practices, and this handy, must-have PDF e-book will help you stay ahead of the curve. You’ll turn to the Labeling Playbook for everything from basic branding and packaging strategies to the best materials, technologies, and machines for the job.

From design to deployment, you’ll find best practices and helpful hints—and pitfalls to avoid—on your current or future labeling project. Leading packaging experts from every part of the development process have contributed their insights, and their collective wisdom will guide your steps in the right direction.

NEW for 2016!
• Labels make the beer? Communicating features through packaging
• Nine beverage labeling packaging trends to watch
• Eight ways to improve your coding & marking operations
• How to choose labeling equipment
• Seven tips for coding & marking setup
• Top 10 best practices for inspection operations
• …and much more!


Sourced in this e-book
Remon Zakhary
Manager - Package Engineering
Bayer Healthcare, LLC
Brian Stepowany
Packaging Development Manager
Johnson & Johnson
Shannon Bowers
Senior Package Design Manager
Henkel Consumer Products
Jeffrey Loth
Senior Manager Global Packaging
Robert C. Collins II, CPP/MH
President, Global Packaging Optimization, LLC
(formerly with P&G-Gillette) Collins was Associate Director, Global Package Development for Procter & Gamble-Gillette

Topics covered (among others)

Design strategies
  • Ten guidelines for effective front panel design
  • Top-level considerations when revitalizing packaging
  • Consumer research and its limitations
  • Rethinking operations from the back end forward
Materials and technologies
  • Latest labeling material and presentation trends
  • Making the most of labeling technology trends
  • Shrink sleeve labels – best practices and production tips
  • Top 12 factors in the digital printing equation
  • Implementing brand protection strategies – top considerations
Label development
  • Best practices in label development
  • Managing label production
  • What to look for in a label converter
  • Nine considerations for specifying labels
  • Common ways labeling projects can fail
Labeling machinery
  • Five labeling equipment trends
  • Seven best practices for buying labeling machinery
  • Five tips for working with suppliers on projects
  • Best practices for buying heat shrink labeling machinery
  • Tips for buying case labeling systems
  • Vendor evaluation methodology for labeling equipment
  • Roadmap for a successful labeling factory acceptance test
  • Determining when to rebuild or replace a labeling machine
  • Four common pitfalls to avoid on label machinery projects
Bonus! Labeling photo gallery

New examples of winning label designs hand-selected by our editors.


 Praise from reviewers of Packaging World's Playbooks:



"Senior management should read this playbook to help them reinforce the idea that the product package is a critical key to a successful product launch, not an afterthought!"



"I hope you continue to develop and release [more] packaging playbooks, they are really well done!"



"The playbooks are great. I have noticed that there is not a lot of help in the digital world for packaging technologists who need to develop specifications. The playbooks will become a very powerful tool that are heavily relied on -- especially for those less-initiated in new pack formats."



"Excellent source of information, precisely what I am looking for. "



This playbook is proudly sponsored by:

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