Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

PET keg from Heineken brings 4 L to the consumer’s fridge

Consisting of seven parts in addition to the injection stretch blow molded PET container, this innovative plastic keg has a 30-day shelf life once it’s been tapped.
Print Reprint
     

Called Kaiser Barril in Brazil, Birra Moretti Pallone in Italy, and Tapje in the Netherlands, Heineken’s PET DraughtKeg is catching on globally (see videos at www.bit.ly/pwe00482 and www.bit.ly/pwe00483).


According to Heineken’s Jeroen Otto, innovation development manager at Heineken headquarters in Amsterdam, the 4-L PET keg is a second-generation version of a 5-L steel version that was first introduced in 2006. The 4-L format was chosen for the PET package to make it even easier for consumers to fit the package in their refrigerator.


“The PET DraughtKeg came out in 2011 and will be used in parallel with the steel version for brands and markets where it’s judged to be suitable,” says Otto. “It’s a lightweight, compact, modern version of the steel DraughtKeg. We chose four liters for the PET version because it seemed like the best format to fit conveniently in most fridges.”


Otto says the PET DraughtKegs are filled at Heineken’s Den Bosch plant in the Netherlands on a specially designed filling line. In the same plant and on the same line, on a dual-mold system from Siapi, Heineken blow molds the containers from injection molded preforms supplied by APPE. APPE also was largely responsible for designing the container and, as APPE’s Michel Goovaerts puts it, “delivering a keg that works.”


This packaging concept consists of seven parts in addition to the injection stretch blow molded PET container:

Comments(1)

Comments

Spy Gadgets For Adults

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.