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PDC changes name

The Packaging Design Council Intl. has changed its name to the Brand Design Assn. (BDA). The change comes, says the group, in response to the changing dynamics of package design, where branding strategy and design have become the dominant criteria.
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BDA has also entered into a strategic alliance with the American Institute of Graphic Arts (AIGA). For more information phone 212/414-0296.

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