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Article | March 31, 2005
Paperboard's Future (sidebar)
A group of executives at U.S. paperboard manufacturing and packaging companies, known as the Paperboard Packaging Alliance (PPA), raised this question: How can paperboard packaging create more value for consumer packaged goods companies?
The PPA enlisted consultancies Packaging & Technology Integrated Solutions Kalamazoo MI and NewProductWorks Ann Arbor MI to help find out.
In this issue Packaging World begins a continuing series during 2005 that will lay out the research findings and discuss where and why the opportunities exist. The first article explores two key questions: What do the changing marketing dynamics mean for paperboard packaging and what are both consumer and retailer perceptions of paperboard packaging?
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