Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

Paperboard's Future (sidebar)

A group of executives at U.S. paperboard manufacturing and packaging companies, known as the Paperboard Packaging Alliance (PPA), raised this question: How can paperboard packaging create more value for consumer packaged goods companies?
Print Reprint
     

The PPA enlisted consultancies Packaging & Technology Integrated Solutions Kalamazoo MI and NewProductWorks Ann Arbor MI to help find out.

In this issue Packaging World begins a continuing series during 2005 that will lay out the research findings and discuss where and why the opportunities exist. The first article explores two key questions: What do the changing marketing dynamics mean for paperboard packaging and what are both consumer and retailer perceptions of paperboard packaging?

See the story that goes with this sidebar: On paper a world of opportunity

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.