The PPA enlisted consultancies Packaging & Technology Integrated Solutions, Kalamazoo, MI, and NewProductWorks, Ann Arbor, MI, to help find out.

In this issue, Packaging World begins a continuing series during 2005 that will lay out the research findings and discuss where and why the opportunities exist. The first article explores two key questions: What do the changing marketing dynamics mean for paperboard packaging, and what are both consumer and retailer perceptions of paperboard packaging?

See the story that goes with this sidebar: On paper, a world of opportunity