Article |

Panasonic hits high note with earphones

Its new package appears to borrow influence from Apple, and it also visually captures the passion of music, to invite pick-up by music lovers.
Packaging often is mundane for small audio-visual products in a category in which design should sing with joy. It’s all about entertainment!

Panasonic is one marketer of audio-visual products that understands the passion building up in consumers as they walk down the aisles in this department of the store. When Panasonic in Europe debuted its RP-HJE 130 Stereo Earphones, shown on designscene.com, it understood that the product selection in this category is plentiful, and the products often are interchangeable.

Panasonic wanted to market the benefit of quality sound in the earphones, and the company worked with Berlin package design firm Scholz & Friends to create the right package. The earphones come in what appears to be a clear-plastic case that makes the product the star. The black earphones rest on a white base, and the earphones are positioned to resemble two eighth notes. Above the earphones are three simple words that say it all: Made for music.

How can the pick-up power of this Apple-esque package not dazzle music lovers enough for them to dance on over to the store and head for the earphones aisle?

 

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.