Download Download this free, 150-page Pharmaceutical Serialization Playbook jam-packed with strategies for success and pitfalls to avoid.  Learn more >>
Article |

Two pharmaceutical tubes win awards

Tube Council competition awards Equate and Rexall tubes, constructed through a partnership between MJS Packaging and Essel Propack.
Print Reprint
FILED IN:  Package Type  > Tubes  > Flexible tube
     

MJS Packaging partnered with Essel Propack America, manufacturer of laminated and seamless or rextruded plastic tubes, to construct two tubes that won awards in the Tube Council’s 2013 Tube of the Year Awards competition. The competition included 50 entries from five market categories submitted by Tube Council member companies.
Equate Beauty Acne Foaming Wash, a premium Walmart brand, won the Best Pharmaceutical Tube Award. For this tube, MJS worked with Essel Propack America to create a silver foil decoration along with the flexographic printing with hot foil to achieve a special look.

The custom-constructed 328-micron tube features a plastic barrier laminate that maintains the stability and strength of Benzoyl Peroxide used in the product. A 2-in. white dispensing cap from Essel completes the package. The tube not only regains its shape after squeezing, but also stands out on crowded retailer shelves.

The Tube Council recognized Rexall Lubricating Jelly as “Best Pharmaceutical Runner-Up.” According to MJS, the key for this extruded mono polyethylene tube was providing an intricate flower design to precisely match an outer carton. A direct-print, wet-on-wet process was used, which was more complex and could have led to color contamination or bleeding. Colors were achieved via six-color offset printing. The finished product was lightweight to allow effortless squeezing and dispensing, and a stand out on the shelf due to its vibrant colors not often seen in generic over-the-counter items.

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.