Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Men's products get masculine look

Sleek aluminum tubes give the Zirh Skin Nutrition line for men an eye-grabbing point of differentiation. The line was launched last March and is available nationwide at retail outlets and mass merchandisers.
Print Reprint
FILED IN:  Package Type  > Tubes

"We wanted the high-impact esthetic value of aluminum" says owner Wayne Zink of Elementals LLC the Scottsdale AZ firm that markets the Zirh line. But two other motives guided Zink's choice of packaging material. For one thing the aluminum tubes won't rust which makes them perfect for use in the shower or bathroom. And second aluminum is perceived to be "green." "Statistics have shown that consumers are more likely to recycle aluminum than plastic" says Zink. The tubes supplied by Victor Tube (Pittsburgh PA) are offset printed in a brilliant blue to give them a dramatic and masculine presence on shelf. Sizes range from 1/2-oz samples to 4-oz with selling prices from as low as $12.50 to as high as $32.50.

Related Sponsored Content

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.