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Graphics help new brand break into bath and body

The new “sub-brand” Ohm by Olay from Procter and Gamble, a line of botanical bath and body products, launched this summer. The packaging, with graphics designed by Libby Perszyk Kathman (Cincinnati, OH), ranges from spray bottles to lotion tubes and cartons.
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FILED IN:  Package Type  > Tubes
     

The graphics offer a vivid color palette intended to communicate a soulful and inviting feeling. It was created to appear open and approachable through confident-looking logotype and modern representations of scent. The Ohm by Olay line includes bar soap body wash body scrub and fragrance mist in two fragrances: Jasmine Rose and Citrus Ginger. The product line is targeted to women ages 18 to 34. Ohm by Olay is available in major retail outlets nationwide. —ALR

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