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Winterborne develops club store pack for Toshiba

Toshiba America Electronic Components Inc., Irvine, CA, uses Winterborne’s patent-pending EnviroShell™ packaging for a trio of memory storage devices introduced at Sam’s Club.

EnviroShell is a hybrid blister-corrugated package made from 65% recycled materials including 50% post-consumer content. The packaging uses a combination of corrugated to carry graphics and clear RPET (recycled polyester) to display the product. For Toshiba an 18-ga RPET blister is sandwiched and heat-sealed between the folded E-flute corrugated; a lamination of four-color offset-printed 80# paper carries the graphics.

Contract packager Winterborne developed materials and equipment technology to seal the corrugated together at certain points around the central blister. The corrugated is also sealed along the edges for an atypically neat appearance and to improve package security by making it difficult to peel the layers apart according to Winterborne.

This introduction represents Toshiba’s first products sold at Sam’s.

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