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Storage case wins Best of Show

Bic won Best of Show honors at the Institute of Packaging Professionals’ (IoPP) 2006 AmeriStar competition for bringing originality to the permanent marker segment. The Bic Mark-it variety pack of markers comes in a reusable bi-fold clamshell from SCA Consumer Packaging (www.scapackaging.alloyd.com). The clamshell acts as a reusable storage case that draws attention to all 36 markers, providing a discernable new look on retail shelves.
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