Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
 >>
Article |

Souprising changes

When Atlanta, GA-based restaurant chain Lettuce Souprise You switched from a paperboard carton to a polystyrene clamshell for its carry-out muffins, it also changed from a 6- or 12-count package down to a 4-count package.
Print
     

"We thought this package would be easier for people to take back after lunch and share with their office" says David Dubroff president of Lettuce Souprise You. "It's a little more reasonably priced. It also shows off the product better." The company uses a 14-ga stock oriented polystyrene clamshell from Bunzl Distribution (St. Louis MO). CokerGolley (Atlanta GA) designed the pressure-sensitive wraparound label which features the restaurant's logo with colors varying for each of the four flavors. Voxcom Web Printing (Peachtree City GA) handles the flexo printing in four colors on an 80-lb white gloss paper. A package of four muffins retails for $2.59. Lettuce Souprise You restaurants are found in Atlanta and Houston TX.

Related Sponsored Content

E-BOOK SPECIAL REPORT
44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.