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Article | June 30, 2002
Redesign showers success
Alsons Corp. was looking to develop a new packaging strategy for its hand-held shower and regular shower heads.
Alsons Corp. a private-label provider to Sears was looking to develop a new packaging strategy for its hand-held shower and regular shower heads that would enhance product presentation and deliver on-shelf differentiation. The success of two former package designs prompted Hillsdale MI-based Alsons to commission Group 4 (Avon CT) for the Sears repackaging initiative. Aspirational photography highlights product uses features and benefits while a fresh clean color palette creates a stand-out presence at retail. A custom clamshell structure helps maximize product visibility and supports the new graphics printed on a backing card. —ALR
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