Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Kimberly-Clark's cup of tissues

Kimberly-Clark de Mexico puts a new spin on tissue packaging with the recent unveiling of a paperboard convolute wound canister from Sonoco.
Print Reprint

A seamed-on steel bottom and a friction-fit thermoformed polystyrene overcap are the other structural components of the package and graphics are delivered by a paper label printed offset in six colors

A slit in the center of the lid serves as the dispensing mechanism. This slit is covered with a circular piece of paper that is held in place with a shrink band until the consumer is ready to open the container and begin using its contents.

As with most packages that undergo such a radical transformation it’s all about on-shelf differentiation says Kimberly-Clark. Each cup holds 50 Kleenex tissues and measures 2.8” x 6.7”. Two dozen cups are packed in a corrugated shipper for distribution.

The Kleenex cup described as a “concept package” is selling at retail for nearly 40% more than what a consumer pays for a conventional carton of 50 tissues. No word yet on whether it will cross the border and reach U.S. consumers. —Pat Reynolds


Add new comment

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!

New Issue Alert

Packaging World Magazine


Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development


Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.