Drug companies on different frequencies on RFID
When asked how many drugs would be tagged Mark Pilkington special projects lead at Mallinckrodt said “Less than all more than one.”
Biggs explained that it was relatively inexpensive to adapt the company’s existing packaging line for application of Gen2 RFID tags. He said it cost “less than half a million dollars to upgrade the line” which fills 120 bottles/minute. But he noted that the cost of upgrading a packaging line “depends on what you do.”
Biggs also noted that while some of the packaging line testing has been done full validation is yet to happen. Some problems he thought might crop up have not. For example he was initially concerned about electrostatic discharge interfering with label reads. That has not been a problem.
Viagra more costly
Pfizer’s Staver also discussed costs. She estimated her company would spend between $4.5 million to $5 million in the first year tagging Viagra. That included upgrading the French packaging line and the cost of supplies including tags which one industry participant estimated are costing Pfizer 55¢/tag. Pfizer like Mallinckrodt will be writing and reading to the bottle tag on-line. In addition Pfizer will be printing a two-dimensional bar code on each bottle and an EPC logo. The bar code and RFID tag will use the same EPC number.
Staver explained Pfizer was putting the EPC logo on the bottle along with language noting the bottle’s carrying of a radio-frequency device so no one could accuse Pfizer “of spying on consumers.” It did that even though she says an infinitesimal percentage of the 30/100-count bottles will end up in the hands of consumers. Nearly all patients will receive their doses repacked in pharmacy containers.
However as many companies expressed reservations about RFID as those who announced momentum. Mark Seitz supply chain consultant global logistics Eli Lilly and Co. pointed to significant roadblocks to using RFID such as evolving requirements for “mass serialization” in Europe.
European requirements
Italy for example requires pharmaceutical manufacturers to put what are called “Bollinis” government distributed labels on all its drug packages says Seitz. A French proposal would require a manufacturer to put a vignette sticker on the package. “We have a number of product coding options besides using RFID tags to meet these serialization requirements” explained Seitz. “We can use a one-dimensional bar code a two-dimensional bar code or even use human readable codes.”
As far as making a decision on which route to go Seitz stated that Lilly is still evaluating all serialization alternatives and needs to prepare itself for the distinct possibility of a “mixed operational environment.”
Jim Dowden director of distribution services for Hoffman-LaRoche Inc. talked about his company’s pilot which involved tagging vials blister packs and bottles inside a laboratory that was designed by Cap Gemini in Cambridge MA. He said it is easy to put a tag on an item and easy to put a tag on a carton. “But it is not so easy to read that tagged item in that tagged carton” he added.
That was especially true with blister packs. Hoffman experimented with three blister packs across and three up—for a total of nine—in every carton. Read rates were not very good he reported.
Read rates were also an issue for H.D. Smith Wholesale Drug Co. one of the nation’s biggest wholesalers. It began a pilot in March 2004 that involved shipping tagged Schedule II controlled substances to five accounts four of them retail pharmacies and one hospital pharmacy.
But Robert Kashmer vice president of Smith acknowledged there are problems getting readers at those five locations to read the tags on the drugs when they arrive in the totes H.D. Smith uses to ship the individual bottles for an order. Kashmer explained that someone at the reading station has to tilt the tote until he or she gets the best orientation of the tags on the bottles in the tote leading to the highest read rates.
Another company presenter who later pleaded for anonymity boldly promised to buy everyone in the room a beer when the conference took place next year if his company had not gotten an RFID pilot off the ground by then. Just before the following session got underway one attendee leaned over to the person next to him and said in a snigger loud enough to be heard six seats away “I guess I know I’ll be getting one free beer next year.”






























































































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