Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Cost savings drive changes

Inside the box thinking is yielding savings for Western Digital Corp., Lake Forest, CA, which changed its protective packaging in Nov. ’00 for a six-item line of hard drives sold in the United States.
Print Reprint
     

WDC switched from twin expanded polyethylene foam inserts to a pair of Reflex end caps from Reflex Packaging (Burlingame CA) that suspend the 5¾’’ x 5’’ x 1’’drive inside a corrugated box. The nestable end caps are custom thermoformed from low-density polyethylene sheet by Berkley Industries (La Mirada CA) that’s made of 100% post-consumer recycled content.

Berkley was also responsible for the turnkey packaging for the product including sourcing and procurement of all raw materials. WDC senior packaging engineer Frank Moss says the change delivers a cost savings of more than 50% while maintaining the same protective integrity as the foam inserts.

At the same time a modest size reduction of the product box–no more than an inch in any dimension–allows the shipment of 200 units/pallet instead of 120 as before notes Moss. Shipping costs remained constant he points out since freight charges are based on unit load volume rather than weight. The 9½’’ x 4 ½’’ x 7¾’’auto-bottom box is fabricated of single-face E-flute and an outer liner of 12-pt SBS that’s litho-printed in five colors.

The primary boxes also meet e-commerce requirements which are more rigorous than standard retail specifications for the company’s “value added resellers.” He notes retailers such as Best Buy are thus “blessed” with a retail box robust enough to allow customers to then ship it on to a third party. “This new packaging has been well received by our marketing group” sums Moss. “They wanted consumers to enjoy a ‘Christmas gift’ out-of-the-box experience when they open the nice orderly packaged product.”(RL)

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.