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Article | August 10, 2007
Corporate Express: Corporate Express: Fresh produce traceability
Corporate Express Document & Print Management has launched HarvestMark™ (www.harvestmark.com), a unique solution powered by YottaMark technology that instantly traces fresh produce via the Web or cell phone from the home or store all the way back to the specific ranch, field, and date on which it was picked.
This unit-level, consumer-facing traceability solution for field-picked produce gives consumers confidence in, and information about, the safety of their food. HarvestMark uses tiny, encrypted security marks printed on clamshell labels to uniquely identify products. Non-predictable codes both enhance the integrity of the system and allow brand owners to use them for marketing campaigns.
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