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Colbert Packaging: Colbert unveils new SecureOTC™ package for over-the-counter medications

SecureOTC™ is designed to prevent retail pilferage and promote proper drug usage.
The patent-pending SecureOTC package combines a blister card within an outer folding carton for an all-in-one packaging solution for tablets, capsules, vitamins and other pills. The blister card is securely sealed within the outer carton, which makes SecureOTC uniquely designed to prevent retail pilferage, while promoting proper storage and usage of over-the-counter medications.

Colbert’s new SecureOTC package consists of a brandable folding carton and blister card configured together as one unit. Unlike traditional packaging for over-the-counter medications, where the blister card is easily removable, SecureOTC locks the blister card within the outer carton. To open, the consumer lifts the back flap and pulls a zipper to access the blister card. This process allows the medication to be removed without damaging the outer carton, which typically contains essential drug facts, dosing instructions, warnings and expiration dates. The carton remains intact and can be kept for consumer reference.

"Pilferage of over-the-counter medications is a persistent problem affecting the pharmaceutical industry. In the retail aisle, pilferers can open a carton and remove the freestanding blister card used in traditional OTC packages, leaving the carton empty on the shelf," said Glenn Grosskopf, vice president of product development and licensing for Colbert. "SecureOTC reduces pilferage problems by securing the blister card within the outer carton, while also providing a solution for drug storage. SecureOTC, which joins a growing line of pharmaceutical specialty packages, is one more reason pharmaceutical companies turn to Colbert for all their packaging needs."

RF-EAS Source Tagging Sensors can also be applied to SecureOTC packages during production to further protect over-the-counter medications from pilferage.

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