Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Pregis Corporation: Paper-based honeycomb pallets extend branding surface on displays

Besides an expanded merchandising area, Hexacomb Billboard pallets are lighter, handle heavier pallet loads, and provide nesting and sanitation benefits.

Pregis Hexacomb is taking the opportunity at PACK Expo to introduce a new-generation all-paper, honeycomb-based pallet option that gives consumer packaged goods companies surfaces for branding messages on the pallet itself.

Called Hexacomb® Billboard™, the pallet alternative adds an outer-edge wrap consisting of kraft paper layers laminated to a clay-coated (white) outer surface. Logos, branding communications, retailer names, and other information can be flexographically printed on the outer-edge wrap in a repeating pattern. Besides these options, the edge wrap improves pallet strength and durability, key considerations in the ever-increasing interest in retail-ready packaging.

The pallets are made from linerboard and water-based adhesives, and are being tested in retail stores across the nation. Early results are favorable; users are finding the pallets offer an intriguing way to transform pallets into true displays in the store.

Besides the added marketing "real estate," the pallets offer the following advantages:
• Water resistance, attributed to the 80% virgin fiber content and the wrapped fiberboard content in the pallets.
• The ability to handle static loads of up to 6,000 lbs.
• The pallets themselves are lighter-weight—no more than 10 lbs., compared with 40 lbs. for typical wood pallets, eliminating about 800 lbs. of pallet weight per truckload to improve transportation costs.
• Better nesting capability.
• Improved sanitation and cleanliness.
• A smooth surface.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.