Containers

OFF THE SHELF: Bausch + Lomb bottle echoes product qualities
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OFF THE SHELF: Bausch + Lomb bottle echoes product qualities

Jim George describes an intriguing new PET container for Bausch + Lomb's renu multi-purpose solution for contact lens wearers.
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Package Case Study
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PUMA's "Clever Little Bag"

Sports lifestyle company’s commitment to sustainability eliminates traditional shoe box.
The new Jack Daniel signature-embossed bottles, supplied by O-I (www.o-i.com), are being marketed in six sizes--50 mL, 375 mL, 7
Package Case Study
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New design, and a 40% sales boost, for Gentleman Jack

Brown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males. 
News
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Karl Lagerfeld designs Coca-Cola Light bottle

Los Angeles Times image section reports on French limited-edition design.
Package Case Study
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Soft Scrub extends brand by changing cleaning behavior

Are you looking to create a brand extension?
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Package Case Study
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Tequila-based spirits launch in cartons

Portable, eco-friendly 1-L cartons are newest conveyance for premium tequila brand mixes.
Dipping_Chocolate
Package Case Study
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Co-packer provides the precision in applying Dipping Chocolates label

Some of the best ideas appearing on store shelves today have come about because brand marketers go outside of their companies for ideas.
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Materials Product Brief
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Amcor Rigid Plastics: Amcor Rigid Plastics unveils 12 oz ring neck PET container to replace glass

Stock bottle breaks new ground in premium food & beverage segments including sauces, dressings, condiments, and R-T-D teas.
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OFF THE SHELF: Ergonomically designed Soft Scrub
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OFF THE SHELF: Ergonomically designed Soft Scrub

Marketing and design editor Jim George points out the ergonomic advantages designed into a trigger spray package for a new Soft Scrub product from the Dial Corp.
Materials Product Brief
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W. L. Gore & Associates, Inc : Packaging vents for liquid fertilizers

GORE™ Packaging Vents from W. L. Gore & Associates, Inc. prevent leakage in liquid fertilizer containers.

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