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Containers

Hacendado_tuna
Package Case Study
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Peelable ends improve the opening of tuna cans

The ends allow for smooth and safe opening, a plus for guarding against sharp edges on cans, and provide convenience in a category where many packages frustrate consumers.
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OFF THE SHELF: Packaging in the baking aisle
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OFF THE SHELF: Packaging in the baking aisle

Jim Butschli reports on novel approaches to packaging that he's been noticing in the supermarket baking aisle.
Calle_Azul
Package Case Study
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Printing gives distinction to new Sam's Club tequila

Eye-catching graphics that convey traditional Mexico, printed with a special UV technique, give the Calle Azul brand visibility in the spirits aisle.
Bookbinder_soup
Package Case Study
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Famous Philadelphia soup brand selects glass packaging

Bookbinder Specialties chooses glass jars for new line of all-natural, gluten-free gourmet soups that meet consumer desire for resealability.
Package Case Study
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Appletiser achieves the right bottle and the right label--and a 14% sales increase

Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.
OFF THE SHELF: Olives packed to go
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OFF THE SHELF: Olives packed to go

Anne Marie Mohan shows two clever takes on olive packaging that bring these products closer to the world of dashboard dining.
Package Case Study
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Exquisite printing on cans delivers the sophistication for Admiral Iced Tea

A good category audit can uncover opportunities that might not seem readily apparent when the goal is to break into a crowded category with a new product.
SHAPELY DESIGN. Safeway Foods has brought a distinctive shape to the table in the new design for its ice cream containers. Custo
Package Case Study
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Safeway brings a custom package shape to private-label--with cost savings

Are store brands on the cusp of bringing a new dimension to store shelves? Structural innovation largely has been the domain of national brands.
Package Case Study
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Sound off!

 
Package Case Study
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Thermally stable PP jar

The September launch of Marks & Spencer’s new British Groceries range, with new branding for more 70 products, includes a coextrusion blown plastic jar solution.

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