Containers

New 4”-wide square polypropylene tub.
Package Case Study
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Smart Balance gets square

In May 2013, Smart Balance, a division of Boulder Brands, Boulder, CO, began market introduction of redesigned packaging for all of its 13 popular, heart-healthier buttery spread products.
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Heinz new glass jar is aimed at adults.
Package Case Study
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Heinz glass jar designed to drive new usage occasions

H.J. Heinz has developed a distinctive and stylish new 300-g jar for the European launch of a new range of culinary ketchups.
New HDPE bottle for new kefir beverage.
Package Case Study
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New HDPE bottles for new Kefir

Bio-tiful Dairy has a brand new bottle with shrink sleeve label for its new range of organic dairy drinks.
Column/Opinion
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Analyzing Budweiser’s bowtie can

Has Budweiser gotten bent out of shape over nothing, or are contoured cans the shape of things to come?
Package Case Study
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Energy drink takes flight in slim, aluminium can

New Fuga beverage—a mix of energy and herbal ingredients—launches in a slim, 12-oz aluminium can that provides consumer appeal and recyclability.
Package Case Study
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Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
New DWI steel can is lightweighted by 15% and takes advantage of nitrogen dosing.
Package Case Study
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Bonduelle launches next-gen food can

After ten years in development, the leading European food processor Bonduelle has launched a new steel food can that delivers enhanced consumer appeal together with significant environmental benefits.
ColaLife crate
Feature Article
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Medicine kit package helps ColaLife save lives in Zambia

Wedge-shaped anti-diarrhea Kit Yamoyo package ‘piggybacks’ in unused space within CocaCola crates to take advantage of the beverage giant’s global distribution system.
Shrink sleeve label delivers shelf impact.
Package Case Study
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Shrink sleeve look for popular water

Contract Bottling, located in Sunderland in northeastern England, has developed a new shrink sleeve branding solution for its well-known Perfectly Clear brand of flavoured-water drinks.
Materials Product Brief
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Placon: Rotisserie chicken container

Placon has redesigned its patented, 2-piece HomeFresh Rotisserie Chicken Container to reduce its overall use of petroleum-based resins--without sacrificing the container’s strong visual appeal and structural integrity.

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