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Article | March 27, 2013
Transparent salt flake container provides differentiation
Square-shaped container replaces carton, permits consumers to see product on store shelves.
Spanish producer of salt Sal Costa now sells its “Sal Essentiel” in a striking square UniPak container from RPC Superfos. The transparent package now lets consumers see the salt flakes through the packaging on the grocery store shelves. According to a company press release, the pyramid-shaped salt flakes make people think of fine cooking and delicious food. However, in Sal Costa’s previous carton packaging, consumers could not see the flakes until they had bought the salt and opened the carton.Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014 Sal Costa purchase manager Albert Llobet says, “The purpose of changing the packaging for Sal Essentiel was to get a transparent container that could present our salt flakes better. In the new packaging the product looks attractive, clean, practical, and modern. It makes people want to cook and be creative.”Besides shifting from carton to plastic, Sal Costa has also resized the container from a 250-g size to 175g. “Our distributors like this packaging a lot because it looks great in their stores and thanks to the smaller format, they can sell it to more people,” says Llobet. “The salt capacity of the container is enough for at least a couple of months but at the same time the price is now more attractive due to the reduced size.” For the consumer the new container also holds many other advantages. Says Llobet, “The container is practical to use while cooking and can be handled even with wet hands. It is easy to open, and our customers no longer have to open a carton box and cut the plastic wrap first. It is easy to access and to pile on the shelves at home.” According to RPC Superfos, the range of sizes and shapes of UniPak is extensive on the European market. “It is a classic and flexible solution for a broad variety of applications. “
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