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Article | March 25, 2010
Tequila-based spirits launch in cartons
Portable, eco-friendly 1-L cartons are newest conveyance for premium tequila brand mixes.
Proximo Spirits, Inc., Manhasset, NY, has launched its 1800 Tequila brand 1800 Ultimate Mixes in Tetra Pak cartons, featuring eco-friendly packaging and three new cocktail flavors—Ultimate Margarita, Mojito, and Pomegranate Margarita. Said by Proximo to be a “green” alternative to traditional beverage packaging, the 1800 Ultimate Mixes in Tetra Pak packages are contained in a light, carton-based package, mainly made from paper, which comes from wood, a renewable resource that is responsibly replenished. The Tetra Pak carton is also recyclable. In fact, Proximo says, more than 60 million Americans are able to recycle cartons, and that number is growing every day. Cartons are broken down and recycled into household tissue products, including napkins, paper towels, and facial tissue. Each new cocktail mixer is made with natural sweeteners, including Agave nectar, a juice derived from the cactus-like Mexican Blue Agave plant (the same juice that, when fermented, becomes tequila). Agave nectar is 50% sweeter than sugar. Proximo says that its 1800 Tequila brand recognizes that fighting climate change is a global responsibility, and that package choice can have a significant impact on CO2 emissions through the value chain.In addition to the eco-value, the 1800 Ultimate Mixes in Tetra Pak cartons will create fun new occasions for the margarita due to the ease of transport and simplified mixing, making the 1800 Ultimate Mixes a perfect addition to any summer soirée. 1800 Ultimate Mixes in Tetra Pak cartons are available nationwide in three flavors, priced at $4.99 per 1-L carton.
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