Download this free, 93-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid. Learn more »»
Read More on:
Containers > Can
Material Type > Aluminum
Beverage > Wine
Article |
October 17, 2012
Send to Kindle
Send to KindleSlim can suits Southwest Wines
Its renamed Soleil Mimosa wine is launched in an on-the-go aluminum can that provides sustainability, portability, and graphics punch.
By
Southwest Wines of Deming, NM, launched its recently renamed Soleil Mimosa™ in a new sustainable package for consumers on the go—a 187-mL aluminum slim can from Ball Corp.
Also known as St. Clair Winery, Southwest Wines has produced its Mimosa beverage for more than 25 years. The ready-to-drink beverage blends premium sparkling wine with fresh-squeezed orange juice, is sold successfully across the U.S.
Earlier this year, St. Clair Mimosa beverage was renamed Soleil Mimosa to better capture the essence of the brand. Today, Soleil Mimosa launches in single-serve slim cans, bundled in easy-to-grab-and-go four-packs.
Aluminum cans offer recyclability, provide graphic appeal, and are becoming increasingly popular for wines as a lightweight, unbreakable alternative to traditional wine packaging.
"The 187-mL slim can is a game-changing packaging solution with respect to our pre-mix Mimosa, and more broadly speaking, to the premium wine industry in general," says Robert Roeloffs, marketing manager for Southwest Wines. "The aluminum can format establishes our brand identity and reinforces the key aspects of our Mimosa product—namely its high freshness and refreshment qualities, convenience, portability, and fun factor."
Southwest Wines is a sixth-generation, family-owned and operated winery in Deming, NM. Today, it is the largest winery in New Mexico, producing more than 300 wines, including 50 produced under its own brands. Another 250-plus wines are produced on behalf of national retailers and wineries under private- or control-label offerings.
E-BOOK SPECIAL REPORT
45 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.
Comments(0)
Add new comment