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Off The Shelf: Unilever's source reduction home run

On average, across all aerosol brands launched in Unilever's new compressed can, a 25% reduction in can weight was achieved. No wonder the can won the Diamond Award in the DuPont Awards competition.
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FILED IN:  Package Type  > Containers  > Canister



According to what I saw/heard in the video, there is a 50% reduction in volume capacity. This would be from 150ml to 75ml (audio explanation) or 250ml to 125ml as seen in the video. Therefore, the 25% seen in the sub-title appears to be an error. The use of extruded aluminum is a good thing which improves manufacturing process over the 2 and 3 piece cans as well as the can reliability. One question that comes to mind, is this a fundamental redesign of just the can or is there a new reformulated product being dispensed? The video claims that the same amount of anti wet/smell product is being dispensed as the old product, however, it is hard to believe that the same formulation/volume can be squeezed in a container 50% of the original size. There are one of two options, regarding this new aerosol can, that is staring me in the face. Either there is a significant, up to, 50% reduction of product being sold, or, two, the original can/dispenser was exceptionally over sized. Bottom line; is the customer purchasing the same number of "applications" in the smaller can or has the number of "applications" been reduced, too? If the number of applications is the same, this is truly a great move forward in the world of packaging. If the consumer is getting less, in a new package, the savings and increased profit of selling less in the redesigned smaller container is an advantage only to Unilever's bottom line.... costing the consumer more!

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