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Retro steel can for beer

American craft beer brewer Churchkey Can Co. is bringing back a package long associated with Americana with the launch of Churchkey’s handcrafted Pilsner-style beer in a three-piece, flat top steel can.
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FILED IN:  Package Type  > Containers  > Can
     


The retro can comes from Ball Corporation.

“It’s about the joy of drinking good beer – from the people you drink it with, to where you drink it, and with this unique package, how you open it,” said Justin Hawkins, Churchkey’s co-founder and creative director. “We didn’t make these traditions, but we’re keeping them alive with Churchkey.”

The can harkens back to the day of the original flat top steel beer cans, invented in the mid-1930s, when small metal openers called “church keys” were used to open cans. Made of 100-percent recyclable steel, the package combines all the beer-friendly benefits of a metal can with a tip of the hat to the past.

“Increasingly, beer drinkers are learning that cracking open a craft beer in a Ball can – whether in an aluminum or steel can – is like tapping a fresh keg…you get exactly what you expected,” said Gary Woeste, vice president, sales and marketing, for Ball’s metal food and household products packaging division, Americas. “With the can’s many advantages, including freshness, portability, high recycling rates, brand building graphics and beneficial economics to name just a few, craft brewers and consumers continue to choose cans.”
 

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