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Article | September 30, 2001
To bolster its Grand Prix Formula One Sweepstakes, Stamford, CT-based Becks North America introduced a special, limited-edition 16-oz collector aluminum beer can and multipack racing packaging.
The winner of the promotion will gain an all-expense-paid weekend for two to the Indianapolis Motor Speedway for the 2001 U.S. Grand Prix. While the design company was unknown at press time, its promotional packaging design features stark racing graphics of the Jaguar Racing Team and its Formula One car. The promotion includes 16-oz limited edition cans featuring a racing checkered flag graphic and new can multipacks with racing graphics on the outer paperboard packaging. We believe the limited-edition racing cans add even more fuel to this years exciting promotion, says John Lennon, president and CEO of Becks North America.Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
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